Roller Toaster Records - Company Profile

Nature

Soundcastle Media Corporation (SMC) is a corporation that aims to undertake various businesses related to the field of media (film, advertising, music). As of present, SMC is focused on the field of music and related productions, falling under the business of Roller Toaster Records.

Roller Toaster Records (RTR) is an independent record label that houses Filipino artists who produce quality original music. The focus of the company is to find young, fresh, unsigned and of course, talented Filipino musicians whom the group believes has the potential to succeed in the industry but have not yet been given the opportunity to do so.

Vision

Roller Toaster Records envisions the empowerment, propagation and production of quality original Filipino music.

Mission

Roller Toaster Records aims to find untapped and unsigned Filipino musicians who show true promise for producing quality records.

RTR endeavors to aid and empower the artists in marketing, promoting and producing their music and to find suitable venues for their product to be heard and sold nationwide, and potentially on a worldwide scale.

In doing so, the group seeks to employ differentiated strategies to match the quality of products made by existing record labels, but in a less costly and more innovative way.